Economy Economics and Finance Embedding Sustainability in Organizational Culture

Embedding Sustainability in Organizational Culture
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In the last decade, sustainability has become an increasingly integral part of doing business in any industry. For companies to balance their financial, social, and environmental risks, obligations and opportunities, sustainability must move from being an add-on to ‘just the way we do things around here.’ As organizations work through these changes, business leaders are starting to recognize that organizational culture plays a fundamental part in the shift toward sustainability. Yet, despite a multitude of corporate sustainability reports that describe sustainability as ‘the way we do business,’ most business leaders lack a clear understanding of how to embed sustainability in their day-today decisions and processes. Leading firms, including those that make up the Network for Business Sustainability’s Leadership Council, are looking to understand how to ‘sustain’ sustainability over the long term.


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