Living Responsible Buying and Consumption Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing

Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing
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This book details how to uncover the barriers that prevent people from engaging in sustainable behaviors, and provides a set of tools that help to foster behavior change.

McKenzie-Mohr, Doug and William Smith. Gabriola Island, Canada: New Society Publishers, 1999
 

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